Marketing Investing Explains A/B Split Testing

Sell Bibles To Atheists

Have you ever interacted with a Mormon?

They try to sell you books and things … Yes, those guys.

Why is this relevant?

One simple reason.

They’re A/B split tester masters.

They know it ALL.

How to deal with you. What you think. How you'll respond.

EVERYTHING.

They might not close you at first.

But you'll speak about them till the end of times.

Effective marketing.

They’re the reason I’m writing this.

If I hear the word Mormon … 9/10 times I hear a door knocking and I imagine a bible ready to be sold.

But this is not the point.

The point is if you understand this concept, you’ll beat Mormons at their own game.

Translation - sell endless amounts of products.

And before you ask.

No. You don’t need to buy a suit and find a religious book supplier.

You need to understand A/B split testing.

Let’s get into it.

You Do It Every Single Day

How many times have they got rejected?

How many doors have they knocked?

How many people did they speak to?

They have more data than the government has on you.

Let that sink in …

Maybe you haven't realised it yet.

But you do A/B split testing every ... single ... day.

Here’s how.

When you speak to your gardener, you’re already doing it.

Oh my god! Is this a curse?

Well maybe, but you’re the wizard … so don’t panic.

The grass is too short on one side. You don’t like it.

You have to express your concern.

But your gardener is a grumpy divorced single father living in a one bedroom apartment.

So anything you tell him, he’ll fire back at you like an angry orangutang throwing bananas at the zoo.

Of course you don’t want this.

Too much trouble.

You have to clean the bananas afterwards. Call the zoo police.

Anyways ... Not ideal.

So you wonder:

‘How will I phrase my concern in the most non angry orangutang way possible?’

And most likely the answer is:

‘I don’t know’

Well, this is where A/B split testing comes into play

Ordering Drinks Like A Pro

You're in a super fancy hotel bar.

Staff looks cool. They have your favourite drinks.

The setup is perfect.

A drink would feel like an angel coming down from the sky and kissing you in the forehead.

So you're ready to order.

But suddenly ... something comes to mind.

Earlier in the week you spoke with a client. He introduced you to A/B split testing.

How the mormons are actually a billionaire dollar business, all because they use this.

So you think.

This is the perfect time to test this mormon thing.

How would I do this?

Do I complement the bartender before I ask for a drink? Or do I just ask for the drink?

Both scenarios have the same ending - getting a drink.

What changes is the reaction.

Is my drink going to be better served If I complement the bartender?

Most likely yes.

I don’t feel like complimenting nobody, what now?

Well, the chances of getting a creamy spit in your gin and tonic are higher.

If you like this … perfect. Problem solved.

If you don’t … you could roulette your way through it.

Or … consider this.

Both sentences mean the same thing. But one gets a different type of reaction compared to the other.

Why is this?

I’ll be confessing how I order drinks in the next 3 minutes. And also how A/B split testing will increase your sales.

This technique has been done since the dawn of human time.

The only difference is … someone came along and gave it a complex name.

That’s it.

How It Works In The Field

Testing one thing against the other is the most ancient strategy used by everyone in everything.

This is why experience beats knowledge every single time.

If you’re street smart, you’ve done A/B split testing for literally EVERYTHING.

Translation - you order drinks like a pro.

If you’re book smart, you know concepts.

And yes … you get the spit.

Now.

A/B split testing is the basic understanding of human interactions and human psychology.

It’s used to get things done effectively.

Meaning … SELL MORE.

If you want to impress a girl, use A/B split testing.

If you want to sell houses … same thing.

If you want to sell more products, guess what … exactly the same thing.

Here’s how A/B split testing works in a practical way.

Do one thing - see how it works.
Do the same thing, but change it just a little bit - see how it works.
Do the exact same thing 100 times, but this time, change it just a little bit more - see how it works.

Now, sit down.

Gather all the data from previous questions.

Look at it.

Which one got you the best results with the least effort?

BOOM!

That’s the one.

That’s A/B split testing.

No analytical charts. No programming jargon. No chatgpt’ing.

Simple and Easy.

How do I know where to apply this?

In ALL areas.

You can even use it in your personal life.

Should I text ‘good morning’ to all my seven different girlfriends at the same time?

Text them 1 minute after the previous message was sent?

Who knows?

It’s time to test the field.

How I Used This To Be Rich At 13yr

This is the story of when I used this strategy to get rich in school.

Back in my school days I used to sell raffle tickets.

I had to come up with a brilliant offer to sell these tickets FAST.

What did I get?

An airplane ticket.

Pretty good trade.

There were two main issues:

These tickets were sold in packs of 100
I was only 13 at the time

So I saw the Godfather.

Suddenly everything became so clear. Felt like I was blind and now ... I could see through walls.

‘An offer you couldn’t refuse’ - the godfather said.

So my little brain got to thinking.

Came up with 3 ideas:

I had to approach a random person in the street, then I would.

Ask them to buy a ticket for 1€ (and hope for the best)
Explain that this would help fund a school trip (and immediately do a sad face. Cry if needed)
Make an offer they couldn't refuse (genius)

Keep in mind this raffle had prizes.

Problem with most of these things is - prizes suck.

Win a free visit to the local veterinary. Like who cares?

Also, I don’t have a dog and you’re implying that I am going, not the dog.

I'm not a dog.

Rude.

Those were the objections I encountered when trying to sell these.

Pretty funny to be honest.

I knew they would serve a purpose someday.

So the incentive was not there.

It was time to unleash the super powerful secret formula.

Obviously the first and second options sold like 8% of the time, maybe less.

But the third option … my god. I hit JACKPOT.

Being an aspiring 13 year old business man, I would hear adults talking.

One of these conversations involved the topic of - how to sell products.

So I came up with the idea of approaching a random person and asking them to buy the whole package.

Yes … the WHOOOOOLLLLEEE package.

100 random white papers.

This was my bullet proof sales strategy.

Now, obviously this is insane.

Nobody is giving a 13 year old 100€ for stupid white papers.

So they would refuse immediately and demand an explanation.

I would then say ‘Yes I understand, then at least buy 1’

Let me tell you … this worked 90% of the time.

It was brilliant.

People laughed, they loved the approach and actually bought one ticket.

Often bought two and three.

I was so happy.

I was the richest 13 year old in the block.

All of this because I considered three options, tested them and doubled down on what worked.

Crazy.

Okay I Like This. Now WHAT?

Let’s take sales.

If your goal is to sell as much product as possible, split testing is the way.

How do you become the greatest salesperson in your town?

You could knock on 1000 doors everyday and pitch the exact same thing every single time. Eventually you’ll start selling.

OR.

You could divide that number into 3 and come up with 3 different pitches, in 3 different locations for 3 different types of prospects.

What’s the catch here?

Pretty simple math.

You would get 3 DIFFERENT metrics to analyse instead of one.

It’s like having a competition between all of them.

Who wins?

Also, imagine the amount of work and frustration of knocking on 1000 doors.

Not for me.

A bird in the hand is worth two in the bush.

This is beautiful.

Not valid here.

We want as many birds as possible in our hands.

Make it FLY.

Having multiple measurements is infinitely better than having one.

Because experience beats knowledge 9/10 times.

If you know that:

‘Hello, how are you doing today sir?’ - while smiling.

... Gets you more sales.

Than:

‘Hello, my name is Emanuel from Grow Fast LLC’ - with a straight face.

Congratulations.

You’ve just performed A/B split testing.

Randomly saying that version one gets you more sales than version 2 is ...

... Random.

And we don’t work with random.

We work with what works.

Try It Until Your Prospects Take You To Court

This method should be used until the end of time.

It’s the only logical move in the chess board.

Gather a group of people:

Pick a location
Write 3 sales scripts
Send them out there

Do this for 1 week straight.

Whatever results come back to you, you’re golden.

Bitcoin just hit all time highs …

and you have LOADS of it.

Even if the prospect's responses are in general - negative.

You’re winning.

Because you’re seeing - WHAT WORKS.

If script one does not work in x location.

You’re golden.

Wait until it becomes a joke at the office.

‘What? Did you ask for permission before pitching in Farmers Pig Street?’

‘Amateur.’

‘That’s like saying hello madam in Baker’s Street. They’re hooligans'

'Non-sense’

You see where I’m getting here?

A/B split testing is the cure for all diseases. It’s the vaccine for your corona. The trump for your America.

Maybe I got too excited.

ANYWAYS.

A/B split testing is a classic.

Do x and get y.

Do x + 1 and see what happens.

Maybe you get y + 2 ... y + 3.

Who knows?

Now you know.

Never sell one raffle ticket, always sell 100.

It always works.

Talk soon,

Paulo Pestana

P.S. Want to know how I’d start using A/B split testing for your business and start getting endless clients?

Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form https://www.acamarketingautomation.com/free-marketing-analysis