Sell Only To Your Dream Client

2 Step Lead Generation Is For Nerds

2 Step Lead Generation stinks of technical software crap.

Boring.

I’m a business owner. Why should I know anything about this?

I’ll explain to you.

Here’s what happens.

Business owner hires a video maker.

Video maker records a video.

Video is edited and published.

Video gets a lot of views or no views.

Repeat.

Why is this nonsense?

Because you don’t know where your customers are coming from. 

How can you reinvest profit into the unknown? Imagine racing in Nascar and your car has no speedometer. You can win, but how fast did you go in lap 21? 

How can you get better? Where did you slow down? How are you doing compared to others?

You can’t possibly know. Because you can’t track it.

I’m going to reveal to you a secret I learned a while back that solves this issue.

Marketing is not about views and clicks.

Marketing is about measurable results.

Ever heard that infamous quote:

What gets measured gets managed.

This is exactly that.

2 Step Lead Generation allows you to know what works and what doesn’t.

But how does it work?

Let’s make it simple.

1. AD

2. Facebook Pixel

3. Identify and Segment Audience

4. Results

5. Do What Works

Simple. No tech jargon. Easy to follow.

Now, let’s break it down. 

Create The AD

Iniciate with an engaging ad providing valuable content about a relevant topic.

Let’s imagine we’re helping a plumber get more leads.

We create an ad?

1. Go to Canvas. 

2. Use a template. 

3. Create an image.

Easy. Don’t complicate it.

If you’re having trouble with creatives, go to facebook and search for examples of ad’s for your service.

Keep it simple, easy to read and straight to the point.

ALERT!!!

We’re marketing a service not a lifestyle. 

Don’t fall into the branding trap. Leave that for the car companies.

If you want to sell plumbing, advertise plumbing.

Encourage interaction with the content to gauge interest and engagement.

Use A Facebook Pixel

Onto the nerdy stuff.

Don’t worry, pixels are an easy concept. 

You don’t need Javascript programming level to put this in place.

Facebook pixel is like a cookie. You give one cookie to a viewer. They eat it.

If they like it, they’ll come back.

If they don’t, they'll ignore you.

Here’s the catch.

You only want people ready to buy.

So, if you advertise to 10.000 people. Let’s say 1000 like your AD.

Those 1000 will be given a pixel. Guess who’s in control of that?

You.

Congratulations. 

You can now monitor the engagement of the ad.

If a sale is made, not only do you know who purchased it, you also know where they came from. 

Why is this important?

Because the majority of business owners don’t know where their customers are coming from. 

Is it referrals, instagram, facebook, the deep web… ?

Don’t know.

This is not optimal.

We want control.

Identify And Segment Your Audience

Who’s your dream client?

If you’re like me, you like money. Who doesn’t.

Then this question becomes much easier. Our dream client has money.

We want them to spend money on our business.

Makes sense.

Next step.

Put the ad in front of their faces and tailor it until we know what they like.

Using 2 step lead generation we know who’s watching it and more importantly; who’s clicking it.

This gives us an upper hand because we’re not pitching them.

If I learned anything about business is this: 

Make them come to you. Not the other way around.

If you need a screw driver, you go to the hardware store. When someone comes to your house and tries to sell you the tool, you’re more likely to say no. Because you don’t need it.

So our goal is to fulfill their needs. 

The rule is: they don’t need it, they won’t buy it.

Utilize these tools to identify and segment users who engage with your content. This targeted group is more likely to buy.

Great. Now you’ve started to tailor your audience.

The chances of your dream client being in there are infinitely higher. This approach increases efficiency and boosts conversion rates.

Targeting a smaller, engaged audience is more cost-effective than broad targeting.

Increased engagement leads to higher conversion rates at a lower cost.

Got it?

Also, ignore your personal bias. 

Base decisions on the effectiveness and results makes money, not personal annoyance. 

Results Bring Money 

Unless you have a social media contract, which I highly doubt. Views and likes don’t pay your bills. 

We’re business men. Not influencers. We want results.

Did the ad perform? Who are we marketing to? Who clicked it?

Who are they?

These are the types of questions that should be asked when looking for results. 

We want engagement not interest.

Interested people like what you do. 

Engaged people buy what you sell.

But how do we know we are reaching out to the right people? 

What’s the metric? What fish do we want to catch? 

If we’re selling plumbing services and our marketing is reaching the homeless community of Birmingham chances are: it won’t make you much money.

You can have a million homeless filling out a form, yes … a trillion actually.

But if they don’t own a house, what pipes are you going to fix?

None.

This is why 2 step lead generation is a powerful system.

After your ad is online everything revolves around optimization. It’s like flying an airplane, loads of buttons, lights all over, endless possibilities.

Next destination: MONEY IN

Much like an airplane you need a co-pilot. This is me speaking, we’re on course.

All you need to do now is gather all of the data and start testing. 

Easy.

Ensure every ad has a clear offer and purpose. Define specific actions and track measurable outcomes for all ads.

Sell more.

Do Only What Works

This is the easy part.

After all is set, sit back and enjoy the flight.

It makes sense to do only what works.Now that you can track every single sale that comes your way, you can decide what move is next.

Is this ad getting more high playing clients in certain locations? 

Okay. Let’s double down on them. Throw them money.

This one is not getting as much attention compared to the first ad. 

No worries. Stop the ad.

It seems very simple. Because it is. 

The old days of knocking on doors being rejected 86 times out of 100 are over. 

You don’t need to spend thousands of dollars to put your ad on the local papers. 

No one is reading it  anyways and you can’t track where they’re coming from.

2 Step Lead Generation is like the invention of the wheel for marketing. 

Revolutionary.

So let’s stop throwing money at random advertisements and start tracking measurable results.

Marketing has never been easier.

Make them come to you.

Identify and refine.

Sell.

Talk soon,

Paulo Pestana

P.S. Want to know how I’d get you high paying clients and implement this strategy in your business?

Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form https://www.acamarketingautomation.com/free-marketing-analysis

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